With the National Basketball Association playoffs well into the conference semifinals stage, real-time customer-engagement, social-media-monitoring and analytics platform Engagor analyzed related conversation on Facebook and Twitter.
Engagor found that:
- There were 2.5 million total mentions of teams, players, hashtags and keywords on the two social networks from April 18 through May 2.
- Females were responsible for a little more than 25 percent of that buzz.
- The Golden State Warriors had the best growth percentages in Facebook likes (more than 72,900 new likes) and Twitter followers (more than 24,200).
- The San Antonio Spurs boasted the most fan engagement.
- The Milwaukee Bucks were the most active club on Twitter, while the Dallas Mavericks were the least active.
- For Facebook, the Spurs posted and engaged the most, while the Boston Celtics were the least active.
According to Engagor, the players with the most mentions during that time period were:
The most-used hashtags were:
- #nbaplayoffs (152,279)
- #gospursgo (61,215)
- #allincle (48,104)
- #nbacommunityassist (47,357)
- #strengthinnumbers (44,229)
The teams with the most overall fan engagement were:
- Spurs (346,400 posts)
- Los Angeles Clippers (291,900)
- Warriors (276,500)
- Houston Rockets (272,700)
- Chicago Bulls (269,700)
And the states where the most chatter originated were:
Readers: Have you posted or tweeted about the NBA playoffs on Facebook or Twitter?