INFOGRAPHIC: Is There Interest in Facebook at Work?

The Facebook at Work project the social network launched in January is still in a limited testing phase, but is there interest in it?

According to recent research by GlobalWebIndex:

  • 49 percent of active LinkedIn users in the U.S. and U.K. expressed an interest in using Facebook at Work, along with:
  • 31 percent of Facebook visitors.
  • 29 percent of active Facebook users.
  • 26 percent of all Internet users in the U.S. and U.K.

GWI said in an email to SocialTimes:

Of course, translating expressed interest into actual usage is a quite a challenge. But the impact of Facebook’s reach, combined with its determination to stay relevant, should not be underestimated. It’s also a sign of things to come: LinkedIn might be the target right now, but in an increasingly competitive networking landscape, where Facebook needs to keep investors and headline writers happy, you can bet it has other networks on its horizon, too.

Readers: Would you try Facebook at Work, given the opportunity?

"GWIFBAtWorkInfographic"

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