NBA Playoffs: Warriors Surging on Facebook, Twitter

With the National Basketball Association playoffs entering the conference finals stage Tuesday night, social-media-monitoring and analytics platform Engagor analyzed the eight teams that battled in the conference semifinals to see who scored on Facebook and Twitter.

Engagor found that:

  • There were 2.1 million total mentions of the eight participating NBA teams, players, hashtags and keywords on Facebook and Twitter from May 3 through 17.
  • The Golden State Warriors posted the highest fan-growth percentage on both Facebook (123,686 new likes) and Twitter (27,809 new followers).
  • On Facebook, the Cleveland Cavaliers boasted the most fan engagement, while the Chicago Bulls were the most socially active club.
  • The Warriors were tops in both engagement and activity on Twitter.

The players who drew the most mentions from May 3 through 17 were:

The most-used hashtags were:

  • #nbaplayoffs (115,906)
  • #allincle (62,902)
  • #kiamvp (51,205)
  • #cavsbulls (44,274)
  • #dcrising (38,675)

And the teams with the most fan engagement during the period (total posts):

Readers: Have you posted on Facebook or Twitter about the NBA playoffs?

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